{"id":11091,"date":"2026-06-25T08:02:41","date_gmt":"2026-06-25T06:02:41","guid":{"rendered":"https:\/\/meiser-tv.de\/news\/case-study-vertriebsstrategie-im-maschinenbau-unter-wettbewerbsdruck-a-87da685d-9a19-450e-be84-2656593dbec2\/"},"modified":"2026-06-25T08:02:41","modified_gmt":"2026-06-25T06:02:41","slug":"case-study-vertriebsstrategie-im-maschinenbau-unter-wettbewerbsdruck-a-87da685d-9a19-450e-be84-2656593dbec2","status":"publish","type":"post","link":"https:\/\/meiser-tv.de\/en\/news\/case-study-vertriebsstrategie-im-maschinenbau-unter-wettbewerbsdruck-a-87da685d-9a19-450e-be84-2656593dbec2\/","title":{"rendered":"Case Study: Vertriebsstrategie im Maschinenbau unter Wettbewerbsdruck"},"content":{"rendered":"<div>Ein traditionsreicher Maschinenbauer erzielt Rekordums\u00e4tze \u2013 und verdient doch immer weniger. Es ist vor allem der dezentrale Vertrieb, der den Konzern ausbremst. Welche Weichen muss die Vertriebsvorst\u00e4ndin jetzt stellen? Unsere fiktive Fallstudie.<\/div>","protected":false},"excerpt":{"rendered":"<div>Ein traditionsreicher Maschinenbauer erzielt Rekordums\u00e4tze \u2013 und verdient doch immer weniger. Es ist vor allem der dezentrale Vertrieb, der den Konzern ausbremst. Welche Weichen muss die Vertriebsvorst\u00e4ndin jetzt stellen? Unsere fiktive Fallstudie.<\/div>","protected":false},"author":1,"featured_media":4846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","_uag_custom_page_level_css":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-11091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"blocksy_meta":[],"uagb_featured_image_src":{"full":["https:\/\/i3.wp.com\/meiser-tv.de\/wp-content\/uploads\/2026\/05\/RSS-Hintergrund.jpg?w=1920&resize=1920,1080&ssl=1",1920,1080,true],"thumbnail":["https:\/\/i3.wp.com\/meiser-tv.de\/wp-content\/uploads\/2026\/05\/RSS-Hintergrund.jpg?w=150&resize=150,150&ssl=1",150,150,true],"medium":["https:\/\/i3.wp.com\/meiser-tv.de\/wp-content\/uploads\/2026\/05\/RSS-Hintergrund.jpg?w=300&resize=300,300&ssl=1",300,300,true],"medium_large":["https:\/\/i3.wp.com\/meiser-tv.de\/wp-content\/uploads\/2026\/05\/RSS-Hintergrund.jpg?w=768&resize=768,0&ssl=1",768,0,true],"large":["https:\/\/i3.wp.com\/meiser-tv.de\/wp-content\/uploads\/2026\/05\/RSS-Hintergrund.jpg?w=1024&resize=1024,1024&ssl=1",1024,1024,true],"1536x1536":["https:\/\/i3.wp.com\/meiser-tv.de\/wp-content\/uploads\/2026\/05\/RSS-Hintergrund.jpg?w=1536&resize=1536,1536&ssl=1",1536,1536,true],"2048x2048":["https:\/\/i3.wp.com\/meiser-tv.de\/wp-content\/uploads\/2026\/05\/RSS-Hintergrund.jpg?w=2048&resize=2048,2048&ssl=1",2048,2048,true],"trp-custom-language-flag":["https:\/\/i3.wp.com\/meiser-tv.de\/wp-content\/uploads\/2026\/05\/RSS-Hintergrund.jpg?w=18&resize=18,12&ssl=1",18,12,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/meiser-tv.de\/en\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"Ein traditionsreicher Maschinenbauer erzielt Rekordums\u00e4tze \u2013 und verdient doch immer weniger. Es ist vor allem der dezentrale Vertrieb, der den Konzern ausbremst. Welche Weichen muss die Vertriebsvorst\u00e4ndin jetzt stellen? Unsere fiktive Fallstudie.","_links":{"self":[{"href":"https:\/\/meiser-tv.de\/en\/wp-json\/wp\/v2\/posts\/11091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meiser-tv.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meiser-tv.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meiser-tv.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/meiser-tv.de\/en\/wp-json\/wp\/v2\/comments?post=11091"}],"version-history":[{"count":0,"href":"https:\/\/meiser-tv.de\/en\/wp-json\/wp\/v2\/posts\/11091\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/meiser-tv.de\/en\/wp-json\/wp\/v2\/media\/4846"}],"wp:attachment":[{"href":"https:\/\/meiser-tv.de\/en\/wp-json\/wp\/v2\/media?parent=11091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meiser-tv.de\/en\/wp-json\/wp\/v2\/categories?post=11091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meiser-tv.de\/en\/wp-json\/wp\/v2\/tags?post=11091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}