{"id":20906,"date":"2026-09-04T07:02:18","date_gmt":"2026-09-04T05:02:18","guid":{"rendered":"https:\/\/meiser-tv.de\/news\/reputation-wenn-chatbots-kunden-vergraulen-und-wie-marken-gegensteuern-a-fd8294a2-f939-452a-90dc-bb5f690985a7\/"},"modified":"2026-09-04T07:02:18","modified_gmt":"2026-09-04T05:02:18","slug":"reputation-wenn-chatbots-kunden-vergraulen-und-wie-marken-gegensteuern-a-fd8294a2-f939-452a-90dc-bb5f690985a7","status":"publish","type":"post","link":"https:\/\/meiser-tv.de\/en\/news\/reputation-wenn-chatbots-kunden-vergraulen-und-wie-marken-gegensteuern-a-fd8294a2-f939-452a-90dc-bb5f690985a7\/","title":{"rendered":"Reputation: Wenn Chatbots Kunden vergraulen \u2013 und wie Marken gegensteuern"},"content":{"rendered":"<div>Ein falscher Ton des Chatbots, ein unpassender Vorschlag, ein unfair wirkender Preis \u2013 schon wenden sich Kunden von ihrer Lieblingsmarke ab. Die Summe dieser kleinen Reibungen nennt sich \u201eMarkenschulden\u201c. So verhindern Unternehmen, dass sie sich anh\u00e4ufen.<\/div>","protected":false},"excerpt":{"rendered":"<div>Ein falscher Ton des Chatbots, ein unpassender Vorschlag, ein unfair wirkender Preis \u2013 schon wenden sich Kunden von ihrer Lieblingsmarke ab. Die Summe dieser kleinen Reibungen nennt sich \u201eMarkenschulden\u201c. So verhindern Unternehmen, dass sie sich anh\u00e4ufen.<\/div>","protected":false},"author":1,"featured_media":4846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","_uag_custom_page_level_css":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-20906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"uagb_featured_image_src":{"full":["https:\/\/mleexelnfod5.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/meiser-tv.de\/wp-content\/uploads\/2026\/05\/RSS-Hintergrund.jpg?w=1920&fit=1920,1080&ssl=1",1920,1080,true],"thumbnail":["https:\/\/mleexelnfod5.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/meiser-tv.de\/wp-content\/uploads\/2026\/05\/RSS-Hintergrund.jpg?w=150&resize=150,150&ssl=1",150,150,true],"medium":["https:\/\/mleexelnfod5.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/meiser-tv.de\/wp-content\/uploads\/2026\/05\/RSS-Hintergrund.jpg?w=300&fit=300,300&ssl=1",300,300,true],"medium_large":["https:\/\/mleexelnfod5.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/meiser-tv.de\/wp-content\/uploads\/2026\/05\/RSS-Hintergrund.jpg?w=768&resize=768,0&ssl=1",768,0,true],"large":["https:\/\/mleexelnfod5.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/meiser-tv.de\/wp-content\/uploads\/2026\/05\/RSS-Hintergrund.jpg?w=1024&fit=1024,1024&ssl=1",1024,1024,true],"1536x1536":["https:\/\/mleexelnfod5.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/meiser-tv.de\/wp-content\/uploads\/2026\/05\/RSS-Hintergrund.jpg?w=1536&fit=1536,1536&ssl=1",1536,1536,true],"2048x2048":["https:\/\/mleexelnfod5.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/meiser-tv.de\/wp-content\/uploads\/2026\/05\/RSS-Hintergrund.jpg?w=2048&fit=2048,2048&ssl=1",2048,2048,true],"trp-custom-language-flag":["https:\/\/mleexelnfod5.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i2.wp.com\/meiser-tv.de\/wp-content\/uploads\/2026\/05\/RSS-Hintergrund.jpg?w=18&fit=18,12&ssl=1",18,12,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/meiser-tv.de\/en\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"Ein falscher Ton des Chatbots, ein unpassender Vorschlag, ein unfair wirkender Preis \u2013 schon wenden sich Kunden von ihrer Lieblingsmarke ab. Die Summe dieser kleinen Reibungen nennt sich \u201eMarkenschulden\u201c. So verhindern Unternehmen, dass sie sich anh\u00e4ufen.","_links":{"self":[{"href":"https:\/\/meiser-tv.de\/en\/wp-json\/wp\/v2\/posts\/20906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meiser-tv.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meiser-tv.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meiser-tv.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/meiser-tv.de\/en\/wp-json\/wp\/v2\/comments?post=20906"}],"version-history":[{"count":0,"href":"https:\/\/meiser-tv.de\/en\/wp-json\/wp\/v2\/posts\/20906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/meiser-tv.de\/en\/wp-json\/wp\/v2\/media\/4846"}],"wp:attachment":[{"href":"https:\/\/meiser-tv.de\/en\/wp-json\/wp\/v2\/media?parent=20906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meiser-tv.de\/en\/wp-json\/wp\/v2\/categories?post=20906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meiser-tv.de\/en\/wp-json\/wp\/v2\/tags?post=20906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}